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MAFF is a platform for independent artists worldwide. Part ecommerce, part video platform, part community. Each artist has a profile, a catalog, and a feed of videos. The shop runs on Shopify, but the platform needed to grow beyond what a standard template could support, so the integration was built directly against the API.

First time working with Shopify on this scale. Also the first project that required structuring the work more carefully: translating a creative vision into concrete specs, defining scope clearly, and keeping the collaboration between design and development tight throughout.