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A microsite for Hinge supporting LGBTQIA+ daters.
Built at Stink Studios, 2022
Not-So Frequently Asked Questions.
NFAQ is a digital initiative by Hinge dedicated to giving LGBTQIA+ daters a platform to answer the questions that don’t get asked enough. Six community respondents, a resource of answers, and a space for new daters to submit their own questions.
Developed at Stink Studios in close collaboration with the design and creative team. The site is CMS-driven, with micro-interactions and animation throughout.
One of the trickier parts: the design included hand-drawn strokes — arrows, underlines, callout bubbles — that needed to animate naturally and be configurable from the CMS without losing that organic feel.
Launched to 46K+ visits and 1.12M video views in the first week. FWA Site of the Day. Two Webby nominations.
